First of all, organic underwear is a real thing! It is perhaps the twentyfirst-century trump card that’s going to change the complete cycle of procuring, producing, buying and using inner garments. From banning the use of fertilizers and pesticides while farming the raw materials to abolishing the use of toxic dyes and chemicals and replacing machine wash by hand wash in cold water, Organic innerwear is going to change it all!
Organic underwear is a conscious move towards a greener and ethical choice of undergarments that offers a better deal at personal well being. It is meticulously handcrafted with natural fabrics, sans toxic dyes, pesticides, chemicals, and treatments to offer a better sustainable and healthy alternative to our toxin ladened second skin. Organic fabrics often made with cotton, silk or bamboo provides much better protection from toxins while offering more breathability against the skin. It also offers better sweat absorption, which prevents yeast and bacteria growth in sensitive areas of the body. According to the definition of organic apparels, a product can be termed organic if more than 95 percent of the product is produced organically. This means right from the farm to packing everything has to be in line with the standards of being organic.
WHY THIS CRAZE OVER ORGANIC PRODUCTS ?
Undergarments are the most intimate, perhaps the closet thing we put on our bodies. They are nothing less than our second skin that stays in contact for the longest periods that too with the most sensitive areas of our body. Just the thought of exposing our reproductive organs to something toxic and harmful is so irksome. As such it makes complete sense to take a closer look into the fibers, fabrics and everything else that goes into making these tiny pieces of under-things.
The general fabric used in our undergarments is bleached, dyed, sized, treated, and all these processes leave chemical remnants behind, which end up rubbing against our skin. For instance, formaldehyde, the chemical used to set the dye on fabrics is a known carcinogen. Even the long hailed cotton undergarments are not free from toxins and chemicals as they too undergo various processes, treatments, and dyes in the factories. Using these chemically-laden fabrics in a close contact with our skin for long time may result in a myriad of health consequences.
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AS HISTORY BREATHES IN THE TOMBS, FORTS AND CRAFTS OF GWALIOR, THE MODERN MIND PEEPS THROUGH ITS BAZAARS. FROM CITY MALLS TO GULLY SHOPS, GWALIOR HAS IT ALL. TEASING THE BUYERS WITH ITS LIGHT AND DELICATE COTTON AND SILK CHANDERI AND MAHESHWARI SARIS, ANTIQUE JEWELLERY, HANDMADE CARPETS, WALL HANGINGS, LACQUERWARE, AND ORNAMENTS, GWALIOR PROMISES TO BE A SHOPPER’S DELIGHT. THE INTIMATE WEAR MARKET IS ALSO OOZING IN THIS PART OF THE PLANET. WITH A NUMBER OF STORES, BIG AND SMALL, HOSTING A VARIETY OF COLLECTIONS IN TERMS OF RANGE, QUALITY AND CATEGORY, GWALIOR OFFERS AMPLE OF OPTIONS FOR ONE TO PICK THEIR PERFECT UNDERCOVER. IF YOU ARE PLANNING TO CHECK OUT SOME OF THE LINGERIE COLLECTIONS IN THE FORT CITY THEN YOU MUST NOT MISS THESE TOP 10 PLACES NOT ONLY FOR THEIR COVETOUS COLLECTIONS BUT ALSO TO GET A GLIMPSE OF THE UNIQUE WAYS IN WHICH THESE TRADERS ARE RULING THE BUSINESS.
Ringing The Bell Of Monsoon Sale
Finally, the rain has poured down!!! Soothing the sore bodies and breezing the burnt skin, monsoon rains have arrived to envelop the earth in tender greens. With waterfalls all around, greenery spellbound, the weather pleasant and raindrops drizzling, it calls for a perfect drive or a smooth get-away for a weekend stay. The monsoons ring in the times to relax and celebrate, go out in the nature and live a moment to treasure! After the irked mood of the summer pain is washed away by the monsoon rain, it gives the perfect opportunity to treat the shoppers with some tantalizing sales. This is the season when people either prefer to go away for a drive to catch a breath of life or they turn to their bed and spent the day in a lazy mien. Running to the retail shops to hold the glossy bags in hand while drenching in the rain or clenching the umbrella tight, is last plan one would make. Hence, it becomes very important for the retailers to up their game and for the e-tailers to add fuel to the flame to make sure the people with no plan of shopping are bound to step out and the casual visitors who were just lingering in the lingerie section comes out with a new bag in their hand or a new product in their cart.
The Epic Evolution Of Consumer Behaviour
A lot has happened in the past twenty years! As the millennials took the reign in their hands, the world has experienced some seismic changes. It has boomed with a bang, internet became accessible, things got automatized, standards hiked, paradigms shifted, feminism sprouted, convenience became a way of life, time became priority and money easy. That’s not it! The more drastic and perhaps dramatic shifts are witnessed in the world of trade, specifically in the department of fashion and more atomically in the intimate wear industry. The retail stores were made to fit in the palms of consumers, information lingered in their fingertips, awareness erupted with the campaigns, posts and feeds and customers emerged as the undisputed king. The product that was once treated as the core of a company has now been replaced by the customers.
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One of my closest friends in my hometown had a love marriage, which many considered to be a rebellious act against our small society.
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