THE BLOCKBUSTER MOVIE MAKES A COMEBACK THIS SUMMER
AppleMagazine|AppleMagazine #499
After more than a year of benching its biggest spectacles, Hollywood is ready to dazzle again.
THE BLOCKBUSTER MOVIE MAKES A COMEBACK THIS SUMMER

From “F9” and “In the Heights” to “The Suicide Squad” and “Black Widow,” there will be a steady stream of blockbusters populating multiplexes across the country for the first time since March 2020. For streaming-weary audiences, the promise of air conditioning, popcorn, soda fountains, 60-foot screens and state-of-the-art sound could be a welcome respite from the living room and virtual watch parties. Not to mention the ever-romantic concept of the shared experience.

For beleaguered movie theaters, it’s not a moment too soon.

The modern summer movie season, which runs from May through Labor Day, regularly accounts for over $4 billion in revenue and makes up around 40% of the year’s grosses. Last year, summer earnings were $176 million, down 96% from 2019. Although theaters have been ramping up operations for a while, this summer will prove to be the biggest litmus test so far about whether habits have changed irrevocably during the pandemic.

In some ways, the calendar looks like a do-over of last summer. Many of the most anticipated releases were supposed to come out a year ago, including John Krasinski’s “A Quiet Place Part II,” up first on May 28, the big screen adaptation of Lin-Manuel Miranda’s Tony-winning “In the Heights” (June 11), the ninth installment of the “Fast & Furious” series, “F9” (June 25), Marvel’s “Black Widow” (July 9) starring Scarlett Johansson, the Emily Blunt and Dwayne Johnson action adventure “Jungle Cruise” (July 30) and Nia DaCosta’s “Candyman” reboot (Aug. 27).

This story is from the AppleMagazine #499 edition of AppleMagazine.

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This story is from the AppleMagazine #499 edition of AppleMagazine.

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