From “F9” and “In the Heights” to “The Suicide Squad” and “Black Widow,” there will be a steady stream of blockbusters populating multiplexes across the country for the first time since March 2020. For streaming-weary audiences, the promise of air conditioning, popcorn, soda fountains, 60-foot screens and state-of-the-art sound could be a welcome respite from the living room and virtual watch parties. Not to mention the ever-romantic concept of the shared experience.
For beleaguered movie theaters, it’s not a moment too soon.
The modern summer movie season, which runs from May through Labor Day, regularly accounts for over $4 billion in revenue and makes up around 40% of the year’s grosses. Last year, summer earnings were $176 million, down 96% from 2019. Although theaters have been ramping up operations for a while, this summer will prove to be the biggest litmus test so far about whether habits have changed irrevocably during the pandemic.
In some ways, the calendar looks like a do-over of last summer. Many of the most anticipated releases were supposed to come out a year ago, including John Krasinski’s “A Quiet Place Part II,” up first on May 28, the big screen adaptation of Lin-Manuel Miranda’s Tony-winning “In the Heights” (June 11), the ninth installment of the “Fast & Furious” series, “F9” (June 25), Marvel’s “Black Widow” (July 9) starring Scarlett Johansson, the Emily Blunt and Dwayne Johnson action adventure “Jungle Cruise” (July 30) and Nia DaCosta’s “Candyman” reboot (Aug. 27).
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