In seventeen short years, the company has racked up an impressive number of milestones and is reshaping the way we travel and think about the future. As Tesla readies the release of the new Model S, as well as its Semi, Cybertruck, and Roadster, the organization is headed for the fast lane.
THE JOURNEY SO FAR
In less than two decades, the Silicon Valley electric-car company has transformed the auto industry in ways we never thought possible - creating an American car brand and forcing its rivals to switch to electric and take significant ranks. Not only has it benefited the US economy and helped consumers access cutting-edge cars without breaking the bank, but it’s moved the world forward leaps and bounds in terms of the environment, forcing us to question the way we travel and make more conscious choices that reduce our footprints.
Before Elon Musk, today worth more than $180 billion, was involved with Tesla, he and his business partners took their share of PayPal - worth $1.5 billion at the time - and sank it into Tesla and SpaceX projects, an incredible commitment that some at the time thought would lead to wreck and ruin. Shortly after that investment, the Original Roadster launched as the firm’s first vehicle, based on a Lotus chassis, and demonstrated to the world that EVs could be cool and fast. No longer did people buy a glorified golf cart - they were buying a vision for the future and a car that not only looked good but performed well, too.
This story is from the AppleMagazine #490 edition of AppleMagazine.
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This story is from the AppleMagazine #490 edition of AppleMagazine.
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