Sports Cards The Gary Vee Way
Beckett Baseball|October 2019
Gary Vaynerchuk is in the card business. Despite what naysayers and doubters would speculate, he is all-in.
Kieran Steckley

And he is doing it his way.

It started around August 2018 with a tweet, which is appropriate given his status as a social media star.

“I might get back into sportscard collecting and flipping . . .” he tweeted.

Vaynerchuk was present at the 2019 National Sports Collectors Convention in Chicago. The trip allowed him to meet others in the industry and elevated him to the de facto face of the hobby.

One afternoon at the show was dedicated to a Vaynerchuk speaking at the Case Break Pavilion. He gave his thoughts on the hobby and what his plans are.

His commitment was clear, as was his attitude. Vaynerchuk is looking to make money. That shouldn’t surprise anyone. After all, this is the same guy who ventured into e-commerce way before most realized the economic benefits of the internet. That decision resulted in an empire that includes VaynerX, “a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations,” according to his website.

Vaynerchuk gave his unfiltered opinion on many topics. Here are some highlights.

On the youth movement in collecting

“It’s the nature of flipping. The kids are getting more sophisticated. They remind me of me. I can sense my own when I talk to them.”

On collecting culture “

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