N Supermarket is an established regional retailer in Karnataka and Tamil Nadu well known for its mediumsized neighborhood food and grocery stores that specialize in providing fresh and quality products at a reasonable price. With total retail operations spanning 20,000 sq. ft., N Supermarket has developed a strong private label in staples, bakery, confectionery and dairy products, which together contribute up to 15 per cent of its overall sales. The retailer is looking to expand its footprint and has chosen the franchise route for expansion. “Should we find interested partners who agree with our line of thinking, we might go for a rapid roll-out and appoint Master Franchisees for powering the future growth in newer locations,” says C. Gopalakrishnan, Managing Director.
Let us have a brief overview of your store chain, the eventful milestones in its development and a sketch of its growth and evolution over the years.
When I failed to convince my family members to part with the 104-year-old Nilgiri’s store business, I decided to start on my own again. I made a new beginning by establishing a new brand “N Dairy Farm”. The idea behind the venture was to set up a manufacturing unit for bakery, confectionery, staples and snacks in my village, which could also provide employment opportunities to the villagers. Though training the village folk was costly, it was worth the money. After establishing the production centre and contributing to the economic growth of the village, we then went about concentrating on creating the front-end. It led to the birth of our retail format N Supermarket.
Over the years, the growth of N Supermarket has been slow but sure. Today, there are seven N Supermarkets in operation – all in Bangalore and Tamil Nadu. We are in the process of adding two new stores by September 2018 and a few more by the year end.
Our family tradition has always been to serve quality products at a reasonable price, which is the foundation for any business to gain its reputation. The business ethos at N Supermarket is “Our quality blends with tradition” and it is a credo that we are proud of carrying forward.
If you were to recall one of the most memorable and cherished moment in the past year’s annals of your retail business, what would that be?
I had started the franchise division of Nilgiris Group beginning with the first franchise – Nilgiris supermarket – at Jayanagar in Bangalore. Reminiscing about our initial investments, and to restore the legacy which I started, last year I was able to purchase the store back and change the same to N Supermarket. It was a satisfying moment for me to get the store back in our fold.
What is the range of products at your store and which of these are the fastest moving? What kind of people frequent your stores and in which age group?
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