Brands and retailers collaborate to promote the growth of non-alcoholic beverages
Progressive Grocer|July 2021
SUPER-HERB INFUSED BEVERAGES THAT BRING THE POWER-PACKED GOODNESS OF SUPERFRUITS ARE TAKING THE MARKET BY STORM. THESE NONALCOHOLIC BEVERAGES CLAIM TO CONTAIN ZERO CALORIES, ZERO SUGAR, ZERO ARTIFICIAL SWEETENERS, AND ZERO PRESERVATIVES AND ARE DESIGNED FOR TODAY’S MILLENNIAL-GEN WHO ARE SEEKING A HEALTHY DRINK WITH A TASTY TWIST.
Siddhesh Sharma

The Indian non-alcoholic beverage market has come a long way in the past decade and has grown steadily over the years. With a population of nearly 1.30 billion, there are immense opportunities in the Indian non-alcoholic beverage market for domestic and international beverage companies.

Consumers’ shift in wanting to opt for a healthier and balanced lifestyle has contributed to the growth and need of non-alcoholic beverages in India. Today, several players in the Indian beverage segment are directing their business initiatives towards creating a strong market for healthy beverages.

Moreover, in the coming years, nutritional or functional beverages with increasing demand are expected to boost the market growth. Consumption of non-alcoholic beverages fulfils a basic refreshment need.

Various updates and market analysis show that people are consuming non-alcoholic drinks to cut down on consumption of toxic beverages. As a result, beverage manufacturers are introducing several nutritious products in the market.

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