Paras Spices is innovating with unique products to meet new trends in the spices category
Progressive Grocer|July 2021
CATEGORY WATCH FOOD STAPLES

Tell us about your company and its products in the food staples category?

Paras Spices was founded in the year 1982 to cater to the need of high-quality spices in India. The company has the most advanced spices processing unit in India, producing premium grade spices to all-purpose seasonings and marinades, spice mixes, whole spices, wellness and immunity drinks, gourmet sprinklers and flavoured lemonades.

Which new products have you introduced recently under the Food Staples category?

We recently introduced a range of ‘Gourmet Sprinklers’ that are sourced from across the globe. From sustainable sourcing to sourcing products from the best-known origins, from using 100% premium grade of spices to low temperature processing and no artificial flavours, we make sure to give our consumers the best farm-to-fork experience.

What are the features that make Orika Sprinklers an innovative product?

Orika Sprinklers will give food connoisseurs a delectable opportunity to explore unique cuisines like Vietnamese, Thai, Greek, Mediterranean, and many others.

A major innovative feature of Orika Sprinklers is its slider packaging. With the ergonomic design, we have increased the ease with which our Sprinklers can be used on a daily basis. This unique packaging also adds aesthetic appeal to any fine-dining space and tells the story of its authentic origin.

“Orika Gourmet Sprinklers help food connoisseurs explore unique cuisines.” – Paras Budhiraja, Managing Director, Paras Nutritions Pvt Ltd.

What have been the noticeable consumption trends in your product category?

India is moving from traditional to gourmet cooking experiences, thanks to millennials and Gen Z who are always seeking out new, different flavors and taste sensations. This shift in consumer behaviour has led the country adapt to new trends in the spices category, and it has induced us to innovate and come up with unique product offerings for a wide variety of palates.

With consumers shifting to ordering their groceries online, have you done any innovation in your digital strategy?

From last year, we have done modifications to our marketing, delivery, and shopping experience to better meet at-home audience needs.

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