‘THERE IS INCREASED UNDERSTANDING OF BUSINESS BENEFITS FROM DIGITAL SIGNAGE'
Point of Purchase|July 2020
Brands today are increasingly taking the technological route to communicate with their end users, making the shopping experience more experiential while also fulfilling the basic consumer needs today for safe, contactless shopping and a reassuring retail environment. This makes it inevitable for a tech-enabled ecosystem, with a network of centrally controlled digital display solutions, coming into play. Brand across segments, including the automotive industry,are hopping on to the digital bandwagon and this has led to the entry of more and more digital signage solutions led by established tech players. For example, Panasonic India’s SignEdge Display Network presents itself as an end-to-end solution leading to seamless communication for the automotive industry at their point of sale. Recently, Panasonic India installed a digital signage solution for MG Motor India to drive communications to its customers across dealerships through multiscreen video walls, standalone displays etc. Vijay Wadhawan, Group Chief, System Solutions Division, Panasonic India, shares with Point Of purchase the whole journey.
Vijay Wadhawan

Can you briefly explain the background with regard to the client (MG Motor’s) requirements and the solution that was delivered?

MG Motor India wanted a trusted technology partner who could offer a unified, interactive and a connected solution for their brand communications, an integrated tech solution that not only enhances their visual communication, but also helps them drive better customer engagement leading to sales. Panasonic not only deployed our Digital SignEdge solution at MG Motor India’s dealerships and showrooms, but also helped them streamline their work seamlessly in a scalable environment.

Panasonic India’s end-to-end solution - Digital SignEdge, to MG Motor India comprises software, hardware and connectivity. Developed in-house, at our India Innovation Centre (IIC), Bengaluru, Panasonic’s Digital SignEdge solution has been deployed across a total of 78 dealerships & 150 services stations equipped with 437 media players along with 970 different sized screens - driving rich communications through multiscreen video walls and standalone displays. It further helps the dealer and the manufacturer take informed business decisions by making use of the data available. Data collected through the solution is analyzed using analytics to help the brand plan better.

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