‘BRANDS HAVE TO SHOW THEIR HUMAN SIDE & RETAIL SOLUTION FIRMS HAVE TO WORK WITH TECH COS'
Point of Purchase|June 2020
Renowned retail expert, Dr. Dwarika Prasad Uniyal, who is also Professor & DEAN - FLAME University, and the bestselling author of ‘Managing Retailing’, shares with Point Of Purchase, his insights on consumer behavior trends post Covid-19 and what brands and retail solution providers can do to address the new challenges and win back consumer confidence. Presented below are excerpts from the interview.
N. Jayalakshmi

Dr. Dwarika Prasad Uniyal Professor & DEAN FLAME University Co-Author “Managing Retailing”

What have been your key observations with regard to shopper behavior during a lockdown? What kind of shopper trends can we expect going forward, in the post lockdown phase?

Research suggests that consumer behavior trends that began with the lockdown will continue well into the post lockdown phase, even as restrictions are lifted. Consumers will continue to prioritize personal and family safety over everything else. For example, according to a Mckinsey report of consumer sentiment survey, the overall consumer optimism has declined as the Covid-19 crisis progressed. As these markets research reports indicate, there will be cut-down on spends, except perhaps on essentials and online entertainments, and there will be a greater inclination towards digital shopping and low-touch activities. Essentially the impact of the pandemic on consumer lifestyle and spends will last for some time and it will reflect in their shopping and buying behavior.

What would be your suggestions to brands as far as instilling trust in the shopper and retaining loyalty is concerned? Maybe crafted a new brand narrative that can reflect in the store/ packaging/other communications?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM POINT OF PURCHASEView All

Retail As A Connected Economy

The current pandemic has created strategic opportunities in the true sense, and brands and retailers can make the most of this opportunity by positioning themselves as a connected economy, says Jalpa Patel – Lead Interior Architect and Sr.Visual Merchandiser, ZenGenius Inc, while drawing on interesting examples from the US.

4 mins read
Point of Purchase
July 2020

‘TRUST IS BUILT THROUGH THE BRAND COMMUNICATION'

There was one positive fallout of the sudden shift in consumer buying behavior post Covid. And that was the marked rise in demand for immunity building and hygiene products of good quality. As per a Nielsen report, the hand wash segment expanded 60% in March 2020 compared to 7% in the preceding three months. As a result, more innovative products and newer brands are entering the personal hygiene space. FMCG major Emami Limited, after making a successful foray into the hygiene space with BoroPlus Advanced Anti-Germ Hand Sanitizer in April 2020, recently expanded its BoroPlus Hygiene Range. In a special conversation with Point of Purchase, Priti A Sureka, Director, Emami Limited, shares more details about this expansion, the biggest challenge for the FMCG industry today, key tips for retailers to navigate the crisis, and more.

3 mins read
Point of Purchase
July 2020

‘THERE IS INCREASED UNDERSTANDING OF BUSINESS BENEFITS FROM DIGITAL SIGNAGE'

Brands today are increasingly taking the technological route to communicate with their end users, making the shopping experience more experiential while also fulfilling the basic consumer needs today for safe, contactless shopping and a reassuring retail environment. This makes it inevitable for a tech-enabled ecosystem, with a network of centrally controlled digital display solutions, coming into play. Brand across segments, including the automotive industry,are hopping on to the digital bandwagon and this has led to the entry of more and more digital signage solutions led by established tech players. For example, Panasonic India’s SignEdge Display Network presents itself as an end-to-end solution leading to seamless communication for the automotive industry at their point of sale. Recently, Panasonic India installed a digital signage solution for MG Motor India to drive communications to its customers across dealerships through multiscreen video walls, standalone displays etc. Vijay Wadhawan, Group Chief, System Solutions Division, Panasonic India, shares with Point Of purchase the whole journey.

3 mins read
Point of Purchase
July 2020

‘IMPORTANT TO BE OPERATIONALLY NIMBLE'

Digital is the go-to shopping mode today for an increasing number of people, even in categories like fruits and vegetables. And along with the growing dependence on digital is the growing need for farm fresh products. Established in 2016 as a store offering premium quality of farm-fresh vegetables and fruits in the upmarket neighborhood of Powai, Mumbai, ‘Fraazo’ reinvented itself by adopting a digital-first approach and launched the ‘Fraazo App’ in October 2019. Started by the quartet Atul Kumar, Aashish Krishnatre, Vikas Dosala and Sumit Rai, Fraazo is a retail brand under VnF Ideas Private Limited, Mumbai’s leading B2B player in perishables category providing farm-fresh vegetables and fruits. The brand joined VnF family in 2019 and has since then been servicing over 2 lakh households in Mumbai and Pune and 60 plus societies through its innovative value chain module. Atul Kumar, Co-Founder & CEO, Fraazo shares with Point Of Purchase more on the Fraazo journey.

4 mins read
Point of Purchase
July 2020

HOW KITKAT CRAFTED A ‘CHOCOLATORY' STORY

The FMCG category has always been a dynamic one, whether in terms of product range, consumer behaviour or of supply chain and distribution.

7 mins read
Point of Purchase
July 2020

A SEAMLESS OMNICHANNEL PLATFORM FOR STARTUPS

As a consumer moves from a print ad to a social media platform, or from a chatbot to a web page or a brickand-mortar store, brands are moving away from onesize-fits-all approach. They are in fact taking every step possible to deliver a consistent message and seamless experience across all touchpoints. With an aim to help businesses develop a perfect strategy in the ever-changing world of retailing, SOCH Group, which also has the food startup brand Munchilicious, has announced the launch of This or That, which they call the ‘World’s first Omni-channel Retail Platform exclusively for start-up brands’. Rohit Mohan Pugalia, Founder Director, This or That (A SOCH Group Initiative), in an exclusive chat with Point of Purchase, highlights how the platform help brands build stronger business presence on multiple platforms, on some upcoming retail trends and more.

4 mins read
Point of Purchase
July 2020

Wooing The Post-Covid Shopper: What's The Game Plan?

Let’s face it, the days of retail therapy when shoppers simply browsed around the store space, indulging their senses and adding products to their basket, maybe over or at least may have been put on pause till the specter of the virus is eliminated from our horizon. COVID -19 virus has ensured that shoppers today are more cautious, anxious, hurried - wanting to spend less time at the store, essentials driven, and prudent in their spending. So what does all this mean for brands and retailers? How can they win their shoppers back to a more relaxed, reassured, and happy state and get the economy going with greater spending? What role does shopper marketing, in-store communication, and technology play here? Let’s take a look.

6 mins read
Point of Purchase
June 2020

‘SILOED LEGACY SYSTEMS NO LONGER WORK'

If the increased role of technology had already become inevitable in retail in the last few years, Covid-19 has only intensified further the need for technology integration into retail operation and experience. This has seen the entry of many technology players into the retail eco-system. Retail technology company Ace Turtle has a platform that can integrate with multiple retail systems, provide single and uniform data and inventory across channels, and manage the entire retail process, from product discovery to purchase and fulfillment. Berry Singh, COO, Ace Turtle, in interaction with Point of Purchase, talks about how such technology solutions can help retailers ensure seamless backend and front-end functioning, and reiterates the importance of integrating digital with all aspects of retail operations.

3 mins read
Point of Purchase
June 2020

‘BRANDS HAVE TO SHOW THEIR HUMAN SIDE & RETAIL SOLUTION FIRMS HAVE TO WORK WITH TECH COS'

Renowned retail expert, Dr. Dwarika Prasad Uniyal, who is also Professor & DEAN - FLAME University, and the bestselling author of ‘Managing Retailing’, shares with Point Of Purchase, his insights on consumer behavior trends post Covid-19 and what brands and retail solution providers can do to address the new challenges and win back consumer confidence. Presented below are excerpts from the interview.

5 mins read
Point of Purchase
June 2020

NILKAMAL STEPS UP WITH COVID-19 RELATED PRODUCTS

The COVID-19 crisis has seen many manufacturers in the retail fixtures, materials, display, merchandising, and other retail solutions segments rising to the occasion by getting into the manufacture of medical gears, beds, and face shields, all critical needs today. Established industry player Nilkamal for example has rolled out a wide range of exclusive products like Quick COVID Beds, TravelGUARD & VirusGUARD, taking the battle against COVID-19 to a new level. The company has successfully supplied over 15000 hospital beds to emergency centers which were set up in a record time of 2 weeks. Mihir Parekh, Executive Director at Nilkamal Limited – BubbleGUARD, in an exclusive chat with Point of Purchase, shares more details about these innovative solutions.

3 mins read
Point of Purchase
June 2020
RELATED STORIES

Where Ultrafast Delivery Still Zooms

India’s so-called quick commerce is soaring, but high cash burn may clip the startups’ wings

6 mins read
Bloomberg Businessweek US
June 27, 2022

WHAT'S UP WITH... SNORING

Whether it's a whistle or an air horn, here's why we do it and how to turn off the racket.

2 mins read
Prevention US
July 2022

The Journey of a LIFETIME

HEATHER MASON is a yoga therapist who has pioneered yoga and mindfulness in the healthcare sector, including for the National Health Services in the United Kingdom. Here, she is interviewed by EKTA BOUDERLIQUE of the Heartfulness Yoga Academy in the Yoga 4 Unity 2022 program.

10 mins read
Heartfulness eMagazine
June 2022

Animal Kingdom Storytelling

Kanha National Park & Tiger Reserve – Kaziranga | The Land Of Big Five

2 mins read
Lens Magazine
May 2022

Killer Heat Is Here

The record temperatures ravaging India are a warning of global catastrophes to come

4 mins read
Bloomberg Businessweek
May 30 - June 06, 2022 (Double Issue)

FOOD FOR Thought

All about food

2 mins read
Reader's Digest US
June 2022

THE TREE OF Life and Fertility

DR. V. RAMAKANTHA shares some insights into the science, history and mythology of the Banyan tree, also known as the Bengal Fig or Indian Fig. The Banyan is one of those mythical trees that has had an important place in the life and history of the people of India since ancient times. It is also home to many species of birds, animals, and epiphytic plants.

7 mins read
Heartfulness eMagazine
May 2022

East Meets West

Kalyani Adusumilli grew up in a minority group in the United States, straddling cultures, learning how to fit in, and later learning how to accept the traditions of her heritage. Today, she is watching her children going through the same process, shifting their cultural identity, as they head toward adulthood in the melting pot of a multicultural society.

4 mins read
Heartfulness eMagazine
May 2022

NILANGANA BANERJEE: 2 series The 'Selves' | The Lullaby

The series Selves aims to artistically represent the psychological conflicts we face when we weigh ourselves based on socially determined of what is ideal and where we stand with the distorted and one-size that fits all defined.

6 mins read
Lens Magazine
April 2022

Work Shift

The automotive industry is facing a new battery-powered world. How fast is it coming, and how will it affect the engineers of today and tomorrow?

7 mins read
Car and Driver
May 2022