NILKAMAL STEPS UP WITH COVID-19 RELATED PRODUCTS
Point of Purchase|June 2020
The COVID-19 crisis has seen many manufacturers in the retail fixtures, materials, display, merchandising, and other retail solutions segments rising to the occasion by getting into the manufacture of medical gears, beds, and face shields, all critical needs today. Established industry player Nilkamal for example has rolled out a wide range of exclusive products like Quick COVID Beds, TravelGUARD & VirusGUARD, taking the battle against COVID-19 to a new level. The company has successfully supplied over 15000 hospital beds to emergency centers which were set up in a record time of 2 weeks. Mihir Parekh, Executive Director at Nilkamal Limited – BubbleGUARD, in an exclusive chat with Point of Purchase, shares more details about these innovative solutions.
Mohit Manghani

Can you share some details about the initiatives taken by Nilkamal BubbleGUARD towards combating the Covid-19 situation - like the recently designed COVID quarantine beds, TravelGUARD & VirusGUARD?

When Covid-19 hit, like all other companies, we went into lockdown. But even during the lockdown, the work continued from home. During this time, we leveraged the strong innovation, design, and material capabilities that Nilkamal has. Nilkamal BubbleGUARD is a very versatile material that can be fabricated in endless ways and delivers strong solutions. We identified the need for products in a post-COVID world where social distancing and safety will be of the highest importance. Thus the products VirusGUARD and TravelGUARD were born which are essential for India’s large population to work and travel in a secure environment. Additionally, both products can be used as an OOH branding opportunity for displays & signages. BubbleGUARD is easy to print using Flatbed UV, screen printing, or vinyl pasting.

We were inspired by the Nilkamal Furniture division’s hospital beds to develop a low-cost and easy to assemble bed using only BubbleGUARD which we were confident would be just as strong due to the material’s high load-bearing capacity. All products are made with 100% BubbleGUARD and custom-designed for each bus or workplace requirements.

How long did it take to bring the idea into action? Where are these new solutions deployed?

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