A SEAMLESS OMNICHANNEL PLATFORM FOR STARTUPS
Point of Purchase|July 2020
As a consumer moves from a print ad to a social media platform, or from a chatbot to a web page or a brickand-mortar store, brands are moving away from onesize-fits-all approach. They are in fact taking every step possible to deliver a consistent message and seamless experience across all touchpoints. With an aim to help businesses develop a perfect strategy in the ever-changing world of retailing, SOCH Group, which also has the food startup brand Munchilicious, has announced the launch of This or That, which they call the ‘World’s first Omni-channel Retail Platform exclusively for start-up brands’. Rohit Mohan Pugalia, Founder Director, This or That (A SOCH Group Initiative), in an exclusive chat with Point of Purchase, highlights how the platform help brands build stronger business presence on multiple platforms, on some upcoming retail trends and more.
Mohit Manghani

What led to the launch of ‘This or That’? What were the key market drivers?

Munchilicious, a food start-up of SOCH Group, at its initial stage faced hurdles while penetrating the offline and online retail space as new companies or brands often do not have the same wherewithal as compared to the established players – consequently, they suffer on shelf visibility and they are unable to compete strongly. Similarly in online presence too, they are often lost both on account of heavy advertising spends by big brands as well as the sheer clutter.

Start-ups are nimble, vivacious and offer freshness – the gourmet / concept- based brands wanting to provide a unique experience to their customers but are unable to have good visibility on account of the above limitation

Hence, we thought of creating a platform that exclusively hosts start-up brands.

Besides showcasing their products & services, the platform shall also provide organized and out-of-the-box branding / advertising solutions – all under one platform. TOT helps build brand trust by providing them access to brick & mortar stores.

How does the tool help retail startup brands to engage with the last-mile audience?

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