GOING ALL THE WAY
Truck & Driver|August 2021
Simon Rogers got behind the wheel as soon as he was able to, and nearly 30 years later, his company is going from strength to strength, with a striking all-black, top-spec Iveco S-Way 570 the latest addition to the fleet
Dan Parton

At a glance

Make & model Iveco S-Way AS440S57TX/P

Engine Cursor 13 12.9-litre six cyl’ Euro 6d

Power 570hp @ 1605-1900rpm

Torque 2500Nm @ 1100-1605rpm

Gearbox ZF TraXon 12-speed HiTronix

Operator Rogers Transport, Bramley

Simon Rogers always knew that he wanted to be a driver, and that’s why as soon as he left school, he signed up for his first driving job doing van deliveries - the only thing he could drive at the time because of his tender age.

However, he wasn’t satisfied with just being a driver for someone else – he wanted to be his own boss. So, as soon as he turned 18, he got himself a loan and bought a 7.5-tonne truck, and that was the beginning of his business, Rogers Transport. Initially he mostly delivered animal feeds, and, as demand for deliveries grew, so did the trucks Simon was driving. “It has all just expanded gradually from there,” he says.

Fast forward 28 years and Rogers Transport is a thriving operation. Based in Tadley near Basingstoke, the fleet now numbers 17, split roughly half and half between tractor units and rigids, along with 12 trailers – a mix of double decks, low loaders and curtainsiders. The fleet can be spotted working throughout the UK.

The latest edition to the Rogers Transport fleet is this striking Iveco S-Way. Simon has driven the S-Way himself and has been impressed with it. On long runs up to Scotland it has performed well, and he’s found it comfortable to live in when he has done nights out – but then he would as he generously specced it himself at the outset with all the mod cons the discerning driver would want.

Driver’s view

The S-Way has gone down well with other drivers who have had a chance behind the wheel of it. Ricky Rogers – no relation – has been out in the S-Way several times and is a confirmed fan of the new lorry. “I love it, it’s one of those vehicles you don’t want to get out of,” he explains enthusiastically. “It drives like a car, with the smoothness of it. It is comfortable, light to steer and pulls like a train. It’s perfect for everything. The lights are excellent on both dipped and main beam. I hoesntly can’t fault it in any way.”

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