How were you drawn to textiles/apparel?
AV: Both of us come from diverse fields of education – I was from a Science background leading to Graphic Design and Richard is from an IT background. We suppose it was a calling to our real passions and giving in to our creative sides. Destiny has its own ways of leading one to the paths they are supposed to be on.
While working as a freelance graphic designer in Kolkata I was servicing a number of clients in the textile and fashion industry and started dabbling in textile design for further creative satisfaction. I applied for a post graduate program in Textile Design at the National Institute of Design, Ahmedabad and was pleasantly surprised to be selected for the course.
Richard was struggling to fit into the algorithms of binary codes when he finally gave in and applied for the post graduate program in Apparel Design at NID - he was elated to have been given a seat to pursue his calling.
RP: NID was the foundation for our friendship and the meeting of our creative visions. Being a multidisciplinary institute, it gave us an understanding of design as a whole, rather than in a particular field. Getting a hands-on education with artisans as well as understanding the limitations and possibilities of the craft sectors allowed us to explore working towards our own label. It also helped instill the values of handmade, which we have carried forward into our label as well as design intervention opportunities.
How did the ‘amrich’ label come about?
AV: As students at NID, understanding and respecting each other’s strengths and limitations, we decided on starting a clothing label some day in the future. However, as luck would have it, we were chosen to represent ourselves as well as NID at the Gen-next Show at Lakme Fashion Week.
This story is from the Designindia 114 edition of Designindia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Designindia 114 edition of Designindia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat