Knowledge Series: Fashion Intelligence

The retail industry in India is almost a USD 500 billion market today and is expected to double in the next four years, with apparel being a key growth driver of the segment. The fashion category (that includes apparel and footwear) currently holds a market share of 14 percent and going forward, it is expected to increase to a 25 percent share of the total retail market.

Knowledger Series: The Changing Fashion Consumer, And How The Industry Can Keep Pace With Change

Growing GDP, rapid urbanization, an explosion of choices and brands, mushrooming of shopping destinations and rise of e-commerce are undoubtedly some of the mega changes that we have witnessed,  benefitted from and responded to.

Knowledge Series: Driving Growth In The Digital Era

Millennial are the most influential demographic for retailers. This technologically savvy generation is redefining purchasing habits and transforming the face of retail with their enormous spending power and devotion to fashion. They are digital natives, are highly aware of the brands and ‘best deals’, have great purchase frequency and view fashion shopping as a social activity. Also, they see fashion as an expression of their own personality and desire for something made exclusively for them, which is bolstering the trend of customisation.

Galleria Intima 2016

Where the industry, the media and the government converged

Bangalore Fashion Week

Held at Sheraton Grand with focus on Winter Festive collections, the Wear. Style Bangalore Fashion Week Winter Festive Online 2016 encompassed myriad designers launching their ensembles for the upcoming season. The collections were theme-based, emphasizing mainly on feminity and ‘Make in India’.

Boom Time for Fashion in India

The festive season in India is such a huge phenomenon. The season, that begins in earnest in autumn and lasts till mid-winters, morphs the country to its brightest and most jubilant avatar of the year. It’s the time the entire nation musters together to feast, pray, share love and above all—SHOP, with unsurpassed fervour. Auto sales jump up, gold buying picks up, bumper discounts pervade, new products are launched—all in all, sales velocity reaches its pinnacle triggered by the increased demand during the festive season.

Deal Jeans

The collection at the flagship outlet is a blend of fresh pastel hues and trendy patterns crafted in 14 categories ranging from leather jackets to cardigans in top wear and studded denims to comfy culottes in bottom wear accompanied by Spring/Summer collection including cropped tops, off shoulder, cold shoulders, printed tops, denim dresses and denim shorts.

Jharcraft Proposes Initiatives To Promote Livelihood Of Craftspersons

Jharcraft, is setting an example by creating new opportunities and making it profitable for weavers, giving them a definitive source of employment, while making the best use of available resources. The state is mulling aggressive initiatives to promote and market its ethnic textile and handloom products in a bid to help its large indigenous community of craftspersons grab a major pie of the rapidly growing national and global textile market.

Character Licensing In Kidswear

Although the market for character licensing is not as developed in India as in the western countries, there is little wonder why the marketplace is brimming with merchandise related to cartoon characters. IMAGES BoF takes a look at the potential in the market for character licensing for kidswear.

Jacqueline Fernandez Launches

The Body shop's campaign against animal testing

Patagona Doing It Right All The Way!

Creating best of products, causing no unnecessary harm and reducing impact on environment – is what Patagonia strives for. Their line of jeans are made of 100 percent organic cotton and adopting innovative methods and advanced dyeing procesess reduces the use of water, energy and chemicals and produces less carbon dioxide compared to conventional denim dyeing processes.

Doodlage: Up-Cycling Ad Re-Construction From Waste

A blend of sustainable and exclusive high street fashion, Doodlage merges innovative designs with sustainable techniques of clothing to create chic and eco-friendly fashion. Doodlage re-designs, re-constructs and re-cycles old clothing or industrial waste to create something that is totally new and interesting. Each of their up-cycled garments are unique and stand out with their design, cut and colour. Kriti Tula, Head Designer, Doodlage Retail LLP, talks to the Images BOF team about the innovative techniques being employed by the brand.

The Rise Of Fashion Accessories In India

The fashion accessories category is the youngest of the lifestyle retail segments in modern retail in India. Though slow to take off, the latent potential and the various product category mixes that one can experiment with to create fresh new retail concepts makes it one of the most lucrative and interesting. Team Images BoF, takes a look...

The Leather Products Led Fashion Accessories Segment

India’s affinity for leather dates to the Vedic times.

Vajor- A Distinctive Identity

Vajor is a refreshing break from the monotony of this industry. A youthful brand created solely to bridge the gap between run of the mill ready-to-wear and high fashion, the brand aims to build a community of independent, mature and free spirited people who are non-conformists and driven individuals. In an exclusive interview with IMAGES BoF, Founder and CEO Nathasha AR Kumar speaks about the concept behind the brand, its positioning, commitment to sustainability and more. 

Hong Kong Fashion Week For Spring/Summer

The Hong Kong Fashion Week for Spring/Summer will embark its 24th edition from 10-13 July 2017 at the Hong Kong Convention and Exhibition Centre. Organised by the Hong Kong Trade Development Council (HKTDC), the four-day fair is expected to receive about 1,100 exhibitors from across the globe, presenting an array of spring/summer clothing, garment, designer collections, fashion and clothing accessories, fabrics and related professional services. 

The Making Of Fendi's New Luxurious 'Lei Selleria' Bags

Luxury is not a child’s play. It requires immense hard work, perseverance and detailing in the process of making something luxurious and perfect.

Innovation At Its Best With Girggit's Colour-Changing T-Shirts

With all kinds of innovation and technology already taking over the fashion industry, we almost forgot there is always something new coming this way.

Fabric Fundas The Trousering Fabric Market In India

Style and color no doubt are the important attractions for any apparel line but it is ultimately the fabric that occupies the centre stage. And this applies to trousers as well. With trend for ready-mades gaining momentum, the USP for each brand rests with the fabric that is being put to use and at the price at which the finished product is sold.

Top 10 Challenges Fashion Retailers Facing In India Today

Fashion, the avant garde of Indian retail, is also a highly evolved sector. Evolution brings in a multiplicity of issues and opportunities. And in an ever evolving market what was top issue yesterday may not be the foremost concern area today. Images BOF in its annual study identifies which are the top-issues facing fashion retailers today and studies how fashion retailers perceive them.

Ted Baker

Ted Baker

Sugar Candy A Tale Of Love & Luxury

Sugar Candy’s story is an offshoot of Seema Khandelwal’s foiled searches for distinctive and elegant clothing for her daughter, when she was growing up.

Baggit Beauty Without Cruelty

Established in the year 1990, Baggit is definitely one of the most talked about fashion accessory brand now. The brand’s strong belief in ‘beauty without cruelty’ and it’s eco-friendly virtues helped it win the the PETA Proggy Award in 2007. Founder Nina Lekhi outlines the brand’s values and talks about the booming Indian accessories market.

WGSN Aims to ‘Set Trends' in Indian Markets With Increased Local Content

WGSN, the leading global trend authority for fashion and creative industries with more than 6,000 clients across the world is excited to dive into South Asian markets with increased local content. The successful collaboration between WGSN and Technopak, which commenced in 2007, serves more than 200 clients today.

Cotton USA Vouches for the Growth & Future of Cotton

Cotton Council International organized a seminar on September 29th in Mumbai, and offered useful insights on the present scenario of cotton and cotton textile industry in India.  

Rupa Softline Perfect Concoction of Quality & Style

Rohit Gupta, General Manager, Rupa Softline, talks to Images BoF about the brand, the emerging women’s innerwear market in India and how the global competition is compelling indigenous brands to streamline their processes and stay relevant in this cut throat market. 

Euro Fashions Introduces Sidharth Malhotra As Its New Brand Ambassador

Premium innerwear brand, Euro Fashion Inners (popularly known as Euro Fashions) announced Bollywood Actor Sidharth Malhotra as its new brand ambassador with the launch of its latest commercial, which endorses the new tagline, ‘Start Something Sexy’.

Status Quo Joins Hands With Baahubali Franchise

Status Quo, one of India’s leading apparel manufacturers, announced its association as the official fashion partner for the Baahubali franchise. The brand launched an official range of Baahubali apparels for men, designed on popular and lead characters of the film including Baahubali, Bhallala Deva, and Kattappa among others.

LULU Fashion Week 2017

Brings up the Glamour & Fashion Quotient With Top brands

IFF'17 Inaugral Session

Bringing Alive Teh Future Of Fashion Through Innovation, Consumer Insights And Retail Differentation