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Coming Unpegged
Sri Lankans are growing accustomed to stability above all other virtues. Unsurprisingly, these are troubled times on the economic stability front. Markets and the Sri Lankan Rupee are in turmoil.
The camp supporting competitive exchange rates to boost economic growth are no longer in the primacy. However, Sri Lanka’s exchange rate policy is still a confused one; at one time, free floating requiring only occasional Central Bank intervention to smoothen volatility, and another, suggesting it’s pegged to the greenback, albeit lightly.
Analysts including Echelon’s Bellwether have blamed liquidity mismanagement under this soft pegged exchange rate for the Rupee’s present crisis. The US dollar has also appreciated, but not every currency is as affected by this.
Anchoring a weak currency to a strong one allows a central bank to latch on to stronger institutions and keep expectations steady. However, currency pegs have their own challenges, especially for countries with loose budgets.
Recently, the Central Bank announced that it would target inflation. However, Sri Lanka’s Rupee, soft peg or free float, isn’t as well defined a policy.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.