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Echelon Magazine - January 2025

Echelon Magazine Description:
Intelligent Storytelling
The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.
But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.
Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.
The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.
We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.
Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.
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Investing in 2025
Happy New Year! We hope you find our Investor's Guide 2025 edition compelling. It includes insights from a panel of investment experts outlining opportunities and risks for 2025 who advocate for controlled growth as the foundation for the year ahead, supported macroeconomic stability, fiscal discipline, and political steadiness.
The upcoming budget, scheduled for February 17, is a critical moment for defining policy direction. Equities were positioned as a leading asset class, driven by macro strength and stability. Fixed-income instruments may see short-term rate declines, but rates are expected to rise as growth accelerates, potentially leading to crowding out.
The panel projects equity returns of 50-60% over the next 12 months for a select group of stocks supported by valuation re-rating and corporate earnings growth, marking the beginning of a solid growth phase. Investors can grab the opportunity by focusing on fundamentals and avoiding speculation fueled by fear of missing out. They should prioritize companies with robust earnings growth aligned with GDP performance. This disciplined strategy could ensure long-term gains in a market shaped by stability and growth potential.
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