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Echelon Magazine - August 2017

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Echelon Magazine Description:

出版社: Capital-Media-(Pvt)-Ltd

カテゴリ: Business

言語: English

頻度: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

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The struggle for the soul of state banks
Sri Lankan banks are in better financial health now than at any time in the past. While some risks loom like the possible rise in bad loans due to economic growth softening, impacts of higher capital requirements and inadequate internal capital generation, the long-term outlook appears bright.
Sri Lanka’s low credit-to-GDP ratio of 30% suggests, should the economy, businesses and people prosper in the long term, bank lending can triple from its current levels. In 30 years, Sri Lanka’s bank credit-to-GDP ratio hasn’t risen by much. However, the last three decades are not a useful measure for how the economy is going to transform over the next decade.
However, if the government allows state banks, which account for 43% of banking assets, to take a relaxed approach, two undesirable outcomes can be expected. Their controlling and deploying such a vast chunk of the sector’s assets based on government direction impairs competition and misallocates resources.
A competitive banking system will reduce the cost of doing business across the economy. Even a 1% reduction on the nearly five trillion in bank credit across the economy will boost growth and make borrowers that much more competitive and better off. Now that state banks’ financial health is the best it’s ever been, an opportunity exists for meaningful reform.