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Echelon Magazine - October 2016

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Echelon Magazine
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Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

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Retiring the state pension
For the more than a million state sector workers, trouble- and worry-free retirement is a top job perk. This is because their pay-as-you-go pensions, in retirement, are going to be funded by, well, you. You were never consulted nor did you agree to this, but that’s of no consequence. On your kind behalf, the government has indeed contracted to pay 90% of a government worker’s final salary as a pension in retirement.

The burdensome nature of this future undertaking was underscored by Veritè Research, a think tank, which estimated the implicit net present value of the debt burden this imposes to be equivalent to 90% of GDP. This essentially doubles what we had assumed was the country’s indebtedness.

Unwinding such an obligation isn’t straightforward; because as mentioned at the outset, the unfunded pension for life is a state job perk. Clearly, state employees are poorly paid, have limited career advancement opportunity and work in terribly uninspiring conditions. Naturally, any attempt to withdraw the pension perk will be met with fierce resistance. In our cover story this month, we are discussing the possible avenues for pension reform when the option for this appears limited. We are arguing that retirement savings reform is a critical next step because it’s currently one big mess. Following privatization, reforming retirement savings and pensions is the next available fiscal pressure-releasing reform. It’s time to be thinking of this.

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