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Echelon Magazine - September 2016

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Echelon Magazine Description:

出版社: Capital-Media-(Pvt)-Ltd

カテゴリ: Business

言語: English

頻度: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

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The problem with infrastructure

Build it and they will come. So goes the maxim making the case for bold investment in infrastructure. For detractors, infrastructure built ahead of demand is ostentation, or even a wild bet. Sri Lanka building the port falls into all these categories. Colombo’s port expansion has reaped dividends. It has averted any risk of the port slipping down towards becoming a regional port. On average, three times as many mega liners now call at the port, up from levels seen one and a half years ago.

Hambantota is pure ostentation. However, if that port expands as planned earlier, its container handling capacity will eclipse Colombo’s over the next three decades.

However, port infrastructure itself won’t lead Sri Lanka to prosperity. After all, ports provide few jobs and container transshipment suffers from overcapacity – a situation expected to worsen in the future. Sri Lanka’s ability to plug into global supply chains and build world-class logistics capability will create manufacturing and service jobs. However, Sri Lanka first has to put in place polices supportive of liberal trade and investment.

Improving infrastructure alone won’t develop trade hubs. They require bold policy setting to attract investment.