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Echelon Magazine - December 2015

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Echelon Magazine Description:

出版社: Capital-Media-(Pvt)-Ltd

カテゴリ: Business

言語: English

頻度: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

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Virtusa’s meteoric rise
Many formerly successful software firms have gone up in flames in the last one and a half decades as the technology landscape metamorphosed a number of times. Virtusa – a US-listed firm founded by a couple of Sri Lankans two decades ago - has survived due to a combination of tenacity and an ability to reinvent itself every time it is confronted by a major market shift.
Unlike the market for personal computer software, which Microsoft dominates, or high-end enterprise software dominated by companies like SAP and Oracle, the middle ground – where Virtusa positions itself – is highly fragmented. Indian behemoths like Wipro, Infosys, Cognizant and Mahindra Satyam are Virtusa’s biggest competitors, but none have market dominance.
It would normally be difficult to carve out a relative advantage in a fragmented market. The firm achieves this by helping potential clients rationalise their existing IT investments. This usually results in better integration of existing systems, simpler processes and less cumbersome technology.
Virtusa – listed on New York’s NASDAQ exchange – has a market cap of around $1.5 billion and rivals John Keells Holdings, Sri Lanka’s largest listed company. But Virtusa’s meteoric rise isn’t what’s most remarkable about the firm. It’s Virtusa’s ability to grow and innovate rapidly while continuing to be engaged with customers that’s been crucial to success. We discuss this in a piece about the firm’s success in this issue.