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Echelon Magazine - October 2015

Echelon Magazine Description:
Intelligent Storytelling
The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.
But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.
Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.
The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.
We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.
Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.
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Big ideas for the
next five years
People and businesses will find extraordinary opportunity in Sri Lanka during the next five years. This will accelerate the transformation of business and society, because of Sri Lanka’s unique circumstances. These changes have as a backdrop the historic convergence in technology. Every appliance and process is getting connected to the Internet. As far as the private firm is concerned, this is a far broader concept than merely the ‘Internet of Things’.
Clearly these changes will alter how firms operate, but they will also influence the model and purpose of the private firm itself. Private sector leaders who are able to grasp the scale of these changes must now start responding to the challenge and emerging themes.
Echelon introduces the Five Big Ideas we think will shape business and opportunity over the next five years. They are openness to the rest of the world, businesses being good and doing the right thing by people and the planet, the emergence of cities over the economy of their host nations, the sharing economy, and big data. We feel businesses embracing these mega trends will find unparalleled opportunity extending far beyond Sri Lanka. Big ideas for the next five years.
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