Stylespeak - August 2023

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Skinification in Vogue!

‘Skinification’ has become the latest ‘in trend’ word of late! For some time now, consumers have been looking for skincare - like benefits in their hair or make-up products. But, what does that mean?

Basically, consumers are looking for more ‘care’ in their hair or make-up products. More scalp-to -tips care that is deeply hydrating, moisturizing and even repairing for hair. In make-up, it would mean the inclusion of actives which offer sun protection, or deep hydration, or even those that fade pigmentation.

So, how about skinification of skin? Well, the idea is just the same - higher performing skincare, more result oriented, and giving faster results! More consumers than ever before are looking for these qualities in their skincare products as well as their therapists in salons. However, if these are found wanting, they don’t hesitate to turn to medical clinics / cosmetologists for solutions.

To know more about what is happening in skincare today, read our interview with Aurelian Lis, Global CEO, Dermalogica on pg 52. This Beauty Special Issue gives you all the trending latest treatments and products for a well-cared skin today! Here are some you must not miss……… “Skin Sensitivity” on pg 54, “Hyaluronic Acid for Skin” on pg 60, “Mastering Active Ingredient” on pg 58 and “Latest trends in Chemical Peels” on pg 64.


Happy Reading!