Could personal branding help you not only nail that job interview or start your own business, but also better understand yourself? Ali Roffembarks on an unexpected journey of self-discovery...
It can feel uncomfortable and restrictive to be placed in a box, but when we are starting our own business, applying for a promotion or even entering a new relationship, could identifying the ‘box’ we authentically and naturally fit into help others see us more clearly? And, moreover, could it help us improve our self-awareness and understanding?
Personal branding expert Salma Shah believes that by recognising our ‘deeper psychological archetype’, we can create a brand that is rooted to who we truly are. She explains that the best personal brands are the ones whose archetypes we can pick out immediately. Take Oprah Winfrey – the ‘Healer’; the wise woman. We immediately know her as that person – it’s concise and it’s credible. It’s also why Oprah is such a great brand – her archetype helps us understand who she is and what she has to offer us.
Essential essence
Esta historia es de la edición December 2017 de Psychologies.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 2017 de Psychologies.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
The Keyes to life
Celebrated author Marian Keyes talks to Psychologies about milestones, good intentions, and feeling younger than her years
Take time to treat yourself
Does a spa day seem like an overindulgence you can't justify? Heidi Scrimgeour - fresh from an unforgettable experience - shares five reasons why you should reconsider...
Spread the joy
Connect with your food, understand your body, and transform your health with JoyFull – Radhi Devlukia-Shetty's mouthwatering new collection of effortless plant-based meals
Rest to reset
Let's make taking time out to soothe the soul, release held stresses, and restore calm an everyday essential, writes Nahid de Belgeonne
Anna Williamson Summer lovin'...
There is nothing that's guaranteed to up our feelgood factor- and our libido - like a little bit of sunshine! So as we feel the fledging rays of summer this month - with beach holidays and cocktails hovering just over the horizon - I'm taking the focus of this month's musings to matters beneath the sheets...
Empty nest
As parenthood takes on a new guise, open yourself up to change and let your grief give way to opportunity, writes Yasmina Floyer
Coming up for air Go lightly
Rather than clinging tightly to control, fearful that things will fall apart, Caro Giles sits awhile with uncertainty...
The mirror of feedback
Seek out other people's perceptions of you and adopt a practice of regular self-appraisal in order to learn and grow
Spotting the unseen
Invite in curiosity and question the biases that inform your beliefs, to open your mind to new ways of being
HOW TO CHECK YOUR BLIND SPOTS
Learn to look beyond your peripheral vision, widen your perspective, and chase down new challenges, urges Holly Treacy