Could personal branding help you not only nail that job interview or start your own business, but also better understand yourself? Ali Roffembarks on an unexpected journey of self-discovery...
![Who Do You Think You Are?](https://magarticles.magzter.com/articles/5262/249998/5a1ed128102de/Who-Do-You-Think-You-Are.jpg)
It can feel uncomfortable and restrictive to be placed in a box, but when we are starting our own business, applying for a promotion or even entering a new relationship, could identifying the ‘box’ we authentically and naturally fit into help others see us more clearly? And, moreover, could it help us improve our self-awareness and understanding?
Personal branding expert Salma Shah believes that by recognising our ‘deeper psychological archetype’, we can create a brand that is rooted to who we truly are. She explains that the best personal brands are the ones whose archetypes we can pick out immediately. Take Oprah Winfrey – the ‘Healer’; the wise woman. We immediately know her as that person – it’s concise and it’s credible. It’s also why Oprah is such a great brand – her archetype helps us understand who she is and what she has to offer us.
Essential essence
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