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NEW MACBOOK AIR AND MAC STUDIO UNLEASH M4 MIGHT
AppleMagazine
|March 07, 2025
Apple sprang into action earlier this week, unveiling two powerhouse Macs that redefine performance in their respective lanes: the MacBook Air with the M4 chip and the Mac Studio armed with M4 Max and M3 Ultra processors.
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Launched on March 4, 2025, these machines hit the scene with a bang, available for order now on apple.com and landing in stores on March 11. The MacBook Air, now flaunting a fresh Sky Blue finish, starts at a budget-friendly $999, while the Mac Studio, tailored for pros, flexes its upgraded silicon starting at $1,999—a price point unchanged from its M2 predecessor.
This week’s double launch showcases Apple’s relentless drive to push its M-series chips across the Mac lineup, hot on the heels of last fall’s M4 MacBook Pro and Mac mini debuts. Apple Newsroom hailed the MacBook Air as “the world’s most popular laptop” reborn, and the Mac Studio as “the most powerful Mac ever,” a claim backed by beefy specs and a new Thunderbolt 5 boost. 
For the 80 percent of U.S. adults tethered to smartphones (Pew Research, 2023), these aren’t just devices—they’re a promise of seamless work and play. What’s fueling this silicon surge, how do these Macs stack up against their past selves, and why’s this drop a big deal now? Here’s a full rundown of Apple’s latest, grounded in this week’s sharpest insights.
This story is from the March 07, 2025 edition of AppleMagazine.
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