Try GOLD - Free
GOFUNDME BETS SOCIAL MEDIA CAN UNLOCK GEN Z GIVING.A META PARTNERSHIP AND NEW TOOLS WILL TEST THAT
AppleMagazine
|October 25, 2024
New GoFundMe tools will make it easier to circulate causes across online platforms in a push to cater toward younger generations.
-
The crowdfunding site hopes to meet digital natives in the online spaces where they frequently advocate, streamlining the donation experience to encourage more charity and connecting traditional nonprofits with a demographic that prefers direct contributions over institutional giving. Among the features rolling out this fall are fundraising widgets for video game streamers, personalized profiles to highlight users’ philanthropic interests and an integrated button on Instagram to donate.
“We play a really important role helping people ask for help and give help in the world,” GoFundMe CEO Tim Cadogan told. “We want to make sure that people can carry that with them, and communicate and express that, in the places where they spend time.”
The products reflect the for-profit company’s internal recognition that Gen Z’s habits make social media an untapped source to drive charitable contributions. Gen Z respondents ages 12-27 are much more likely than older people to regularly share causes or fundraisers on their accounts, according to a survey led this summer by GoFundMe. Half reported doing so at least once a week and 41% said social media content compelled them to research or support a cause.
This story is from the October 25, 2024 edition of AppleMagazine.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM AppleMagazine
AppleMagazine
GMAIL USERS AT RISK AS 183 MILLION CREDENTIALS EXPOSED IN MASSIVE GLOBAL LEAK
A sprawling new data breach has exposed more than 183 million email addresses and passwords, including tens of millions linked to Gmail accounts, in what cybersecurity experts are calling one of the most extensive credential leaks ever recorded.
4 mins
October 31, 2025
AppleMagazine
NVIDIA EXPANDS AUTONOMOUS DRIVING PUSH WITH UBER, STELLANTIS, LUCID, AND MERCEDES-BENZ PARTNERSHIPS
The partnerships bring together carmakers, ride-hailing networks, and next-generation vehicle platforms under Nvidia’s Drive Thor and Drive Hyperion ecosystems—hardware and software solutions that fuse real-time data processing, sensor integration, and machine learning to enable safer, smarter, and eventually self-driving vehicles.
3 mins
October 31, 2025
AppleMagazine
NVIDIA'S JENSEN HUANG SAYS THE AI BOOM IS REAL, NOT A BUBBLE
As investor enthusiasm for artificial intelligence continues to dominate global markets, questions have begun to surface about whether the current wave of capital and speculation surrounding AI companies has outpaced economic fundamentals.
3 mins
October 31, 2025
AppleMagazine
CHINA'S NEW FIVE-YEAR PLAN PULLS BACK SUPPORT FOR ELECTRIC VEHICLES AFTER SUBSIDY-DRIVEN EXPANSION
China's latest five-year plan signals a significant recalibration of its industrial priorities, with electric vehicles (EVs)losing the central role they held in previous policy cycles.
3 mins
October 31, 2025
AppleMagazine
APPLE'S SERVICES DIVISION IS NOW BIGGER THAN TESLA, PEPSI, AND DISNEY - AND STILL GROWING
Apple's services division has quietly evolved into one of the most powerful profit engines in the world — a business so large that its annual revenue now exceeds that of global giants like Tesla, PepsiCo, and Disney.
4 mins
October 31, 2025
AppleMagazine
APPLE'S PATH TO $4 TRILLION: HOW IPHONE SALES REIGNITED ITS LONG-TERM MARKET ASCENT
Apple has reached a US $4 trillion market capitalization, a landmark built not on a single breakthrough but on almost two decades of steady expansion anchored by the iPhone.
3 mins
October 31, 2025
AppleMagazine
APPLE PLANS MAJOR OLED EXPANSION FOR FUTURE IPAD AND MACBOOK MODELS
Apple is preparing to bring OLED display technology across its iPad and MacBook lineups, marking one of the most significant shifts in the company's display strategy since the introduction of Retina screens more than a decade ago.
4 mins
October 31, 2025
AppleMagazine
ADOBE BRINGS YOUTUBE SHORTS INTEGRATION TO PREMIERE PRO, STARTING WITH IPHONE USERS
Adobe has introduced direct YouTube Shorts integration into its Premiere Pro editing suite, beginning with support for videos shot on iPhones.
3 mins
October 31, 2025
AppleMagazine
U.S. DEPARTMENT OF ENERGY FORMS $1 BILLION PARTNERSHIP WITH AMD TO DEVELOP SUPERCOMPUTERS FOR AI AND RESEARCH
The U.S. Department of Energy (DOE) has announced a landmark $1 billion collaboration with Advanced Micro Devices (AMD) to design and build two next-generation supercomputers aimed at tackling some of science’s most daunting challenges—ranging from fusion energy and cancer research to national security and advanced artificial intelligence.
4 mins
October 31, 2025
AppleMagazine
MUSK'S NEW GROKIPEDIA PLATFORM CRASHES ON LAUNCH DAY AFTER HOSTING NEARLY 900,000 ARTICLES
Elon Musk’s latest digital project, Grokipedia, experienced a full system outage within hours of its launch this week after its servers were overwhelmed by traffic and database activity.
3 mins
October 31, 2025
Listen
Translate
Change font size