SPOTIFY EXPANDS MUSIC VIDEO TEST TO USERS IN THE U.S. AND CANADA

Spotify is widening its trial of in-app music videos to users in the United States and Canada, adding two major streaming markets to an experiment that began earlier this year in a handful of countries.

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The test brings full-length, rights-cleared music videos into the Now Playing interface for selected songs, marking the first time Spotify has positioned long-form video alongside standard audio playback within the same view. The expansion places the feature in regions where the company tracks some of its highest daily engagement, offering a broader sample of listener behavior as licensing negotiations continue.

The update appears as part of a server-side rollout. Users who receive it encounter a prompt inside Now Playing on supported tracks, allowing them to switch from album art to the corresponding video. The playback remains tied to the audio stream, meaning listeners can return to audio-only at any time by tapping out of the view. Early testers have noted that videos load directly in the app without redirecting to external services, reflecting Spotify’s ongoing work to consolidate music-related formats under a single interface.

HOW THE TEST WORKS INSIDE THE APP