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AI MAY NOT STEAL MANY JOBS AFTER ALL.IT MAY JUST MAKE WORKERS MORE EFFICIENT
AppleMagazine
|AppleMagazine #671
Imagine a customer-service center that speaks your language, no matter what it is.
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Alorica, a company in Irvine, California, that runs customer-service centers around the world, has introduced an artificial intelligence translation tool that lets its representatives talk with customers who speak 200 different languages and 75 dialects.
So an Alorica representative who speaks, say, only Spanish can field a complaint about a balky printer or an incorrect bank statement from a Cantonese speaker in Hong Kong. Alorica wouldn’t need to hire a rep who speaks Cantonese.
Such is the power of AI. And, potentially, the threat: Perhaps companies won’t need as many employees — and will slash some jobs — if chatbots can handle the workload instead. But the thing is, Alorica isn’t cutting jobs. It’s still hiring aggressively.

Nick Bunker, an economist at the Indeed Hiring Lab, said he thinks AI “will affect many, many jobs — maybe every job indirectly to some extent. But I don’t think it’s going to lead to, say, mass unemployment. We have seen other big technological events in our history, and those didn’t lead to a large rise in unemployment. Technology destroys but also creates. There will be new jobs that come about.’’
This story is from the AppleMagazine #671 edition of AppleMagazine.
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