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Why Marketers Are Quitting Corporations for Sports Teams

The Wall Street Journal

November 24, 2025

Sports leagues are expanding, women's franchises are booming and American fans and investors are starting to pay attention to the likes of soccer and Formula 1. That has opened up new roles for senior marketers itching for work outside the corporate earnings cycle.

- KATIE DEIGHTON

Why Marketers Are Quitting Corporations for Sports Teams

TORONTO TEMPO

This story is from the November 24, 2025 edition of The Wall Street Journal.

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