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Why Marketers Are Quitting Corporations for Sports Teams

The Wall Street Journal

November 24, 2025

Sports leagues are expanding, women's franchises are booming and American fans and investors are starting to pay attention to the likes of soccer and Formula 1. That has opened up new roles for senior marketers itching for work outside the corporate earnings cycle.

- KATIE DEIGHTON

Why Marketers Are Quitting Corporations for Sports Teams

TORONTO TEMPO

Denne historien er fra November 24, 2025-utgaven av The Wall Street Journal.

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