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He Developed The Flash-Frozen Burrito. The Rest Is History.

The Wall Street Journal

November 29, 2025

DUANE ROBERTS DIDN'T know what a burrito was. He was in the beef business and sold patties to McDonald's. He'd never even seen a flour tortilla.

- BY CHRIS KORNELIS

Roberts helped his clients pronounce burrito.

This story is from the November 29, 2025 edition of The Wall Street Journal.

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