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'MICKEY MOUSE CUP' IS MORE DISNEY FANTASIA
The Sunday Mirror
|March 16, 2025
HANDS up if you can name all eight sponsors of what is now known as the Carabao Cup.
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For 21 years from 1960, the Football League Cup was, well, just the Football League Cup.
Until, at the start of the 1981/82 season, it became the first English football competition to take the name of a brand after agreeing a £250,000 deal with the Milk Marketing Board.
Ahead of the 1982 final between Liverpool and Spurs, Bruce Grobbelaar posed with a giant milk bottle in a Wembley goal.
The milk went off after five years and Littlewoods took over before Rumbelows, an electrical and electronic retailer that never made a profit in its 24-year existence, had a couple of years as title sponsor.
Since then, it has been the Coca-Cola Cup, the Worthington Cup, the Carling Cup, the Capital One Cup and now - after a one-season hiatus as the EFL Cup - the Carabao Cup.
This story is from the March 16, 2025 edition of The Sunday Mirror.
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