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'MICKEY MOUSE CUP' IS MORE DISNEY FANTASIA

The Sunday Mirror

|

March 16, 2025

HANDS up if you can name all eight sponsors of what is now known as the Carabao Cup.

For 21 years from 1960, the Football League Cup was, well, just the Football League Cup.

Until, at the start of the 1981/82 season, it became the first English football competition to take the name of a brand after agreeing a £250,000 deal with the Milk Marketing Board.

Ahead of the 1982 final between Liverpool and Spurs, Bruce Grobbelaar posed with a giant milk bottle in a Wembley goal.

The milk went off after five years and Littlewoods took over before Rumbelows, an electrical and electronic retailer that never made a profit in its 24-year existence, had a couple of years as title sponsor.

Since then, it has been the Coca-Cola Cup, the Worthington Cup, the Carling Cup, the Capital One Cup and now - after a one-season hiatus as the EFL Cup - the Carabao Cup.

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