Try GOLD - Free
wider reach and visibility
The Straits Times
|October 10, 2025
Third, these businesses demonstrate a remarkable commitment to innovation and sustainability while honouring their heritage.
-
Stylemart Bridal Collection in Selegie Road has evolved from tailoring for British clients in the 1950s to providing multi-ethnic bridal and heritage wear.
The owner, Ms Kavita Thulasidas, has explored new consumer segments and ventured into e-commerce to expand the business and its impact on preserving local heritage.
Mr Neo said: “This is just the beginning of our efforts to support heritage businesses. While the pilot is scoped to businesses in the central area, we are committed to exploring how we can recognise and support more businesses over time.”
Speaking to The Straits Times, Ms Melissa Tan, NHB’s director (heritage policy and research), said the board has already started working with the awardees on providing marketing and branding support.
They will receive a marketing toolkit with the SG Heritage Business mark, which was launched on Oct 9, for publicity purposes.
This story is from the October 10, 2025 edition of The Straits Times.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The Straits Times
The Straits Times
Civic mindfulness, rather than enforcement, key to noise-free neighbourhoods
Noise pollution in residential estates is more than just an environmental nuisance - it reflects the level of civic-mindfulness we uphold as a community.
1 min
October 10, 2025
The Straits Times
Winchester should be all geared up to fire first win
Oct II South Africa (Turffontein) form analysis
3 mins
October 10, 2025
The Straits Times
LAURIE ON TREASURE HUNT AGAIN
Treasurethe Moment looks to make amends for Feehan defeat in GI Might And Power
2 mins
October 10, 2025
The Straits Times
42 local brands recognised under new SG Heritage Business Scheme
Marketing and consultancy support will help them enhance visibility and sustain legacies
4 mins
October 10, 2025
The Straits Times
HK's record-breaking typhoon season spurs calls for more climate-ready action
Analysts say climate change causing more intense storms with greater impact on city
3 mins
October 10, 2025
The Straits Times
Foreign interference, misinformation test Singapore's unity: Shanmugam
Republic has managed to keep ahead of such threats via active governance, he says
5 mins
October 10, 2025
The Straits Times
Israel, Hamas agree on first phase of Gaza deal; release of hostages likely within days
US President Donald Trump said on Oct 8 that Israel and Hamas had reached a long-sought deal for a Gaza ceasefire and hostage release under his plan for ending the two-year-old war in the Palestinian enclave.
5 mins
October 10, 2025
The Straits Times
SELVAN HAS A FEW SMART SORTS WORTH FOLLOWING
Stablemates Diaz and Contarelli put up notable workouts ahead of their Oct I2 runs
3 mins
October 10, 2025
The Straits Times
Integrated Shield Plans Insurers will ensure access to quality and affordable healthcare
We refer to the letter “Need for regulations that put patient care ahead of commercial decisions by insurers” (Sept 30).
2 mins
October 10, 2025
The Straits Times
Old is gold: Longstanding firms keen to tap scheme for wider reach and visibility
A colourful array of saris, kurtas, Punjabi suits and lehengas greets customers at Dakshaini Silks in the heart of Little India.
3 mins
October 10, 2025
Listen
Translate
Change font size