wider reach and visibility

Third, these businesses demonstrate a remarkable commitment to innovation and sustainability while honouring their heritage.

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Stylemart Bridal Collection in Selegie Road has evolved from tailoring for British clients in the 1950s to providing multi-ethnic bridal and heritage wear.

The owner, Ms Kavita Thulasidas, has explored new consumer segments and ventured into e-commerce to expand the business and its impact on preserving local heritage.

Mr Neo said: “This is just the beginning of our efforts to support heritage businesses. While the pilot is scoped to businesses in the central area, we are committed to exploring how we can recognise and support more businesses over time.”

Speaking to The Straits Times, Ms Melissa Tan, NHB’s director (heritage policy and research), said the board has already started working with the awardees on providing marketing and branding support.

They will receive a marketing toolkit with the SG Heritage Business mark, which was launched on Oct 9, for publicity purposes.