Try GOLD - Free
Why Carmakers Need to Bring Back Buttons
The Straits Times
|July 10, 2025
Asian companies lead a reversal from touchscreen-dominated dashboards
You are driving down the highway when, without warning, traffic comes to a sudden stop as you enter a tunnel. You reach for your hazard lights, but they are not where you expect. Instead of a button, they are buried in a menu on your car's touchscreen. You tap the screen, but it freezes. Now what?
Since the mid-2010s, many carmakers have embraced a buttonless future, inspired by smartphones and Tesla's minimalist designs. Even safety functions such as hazard lights, windscreen wipers and defrosters have moved to digital-only touchscreens.
But the dream of a sleek, futuristic cockpit is increasingly colliding with human limits, especially when split-second decisions are critical.
So why did companies pursue this direction in the first place? Beyond the appeal of minimalist design, the shift was largely financial. Eliminating buttons reduces parts and manufacturing complexity. It supports over-the-air software updates, which allow carmakers to introduce subscription-based features such as navigation, voice commands and even heated seats without dealer visits. This model mirrors the smartphone industry: sell the hardware, then monetise through software.
But now, a reversal is under way. Carmakers are bringing back the very buttons they once declared obsolete.
This story is from the July 10, 2025 edition of The Straits Times.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The Straits Times
The Straits Times
At 80, the jeepney is still King of the Road, but for how long?
The colourful vehicle is a symbol of Filipino creativity and the country's traffic challenges. The age of EVs will be a test of its days on the road.
5 mins
October 27, 2025
The Straits Times
GROUP 3 SAUDI DERBY A NEW GATEWAY TO KENTUCKY DERBY
Points will be up for grabs to qualify for Run For The Roses
3 mins
October 27, 2025
The Straits Times
Time to relook 'many helping hands' approach and have a unified aid response
The tragic death of little Megan Khung has left an ineffable ache in the nation's heart.
1 mins
October 27, 2025
The Straits Times
Slot didn't expect 4 losses; needs to find answers fast
Their title defence had begun well but losses at Brentford, Chelsea and Crystal Palace, plus the previous weekend’s 2-1 home defeat by Manchester United, have knocked Liverpool off the rails.
2 mins
October 27, 2025
The Straits Times
After Megan Khung: Family, abuse and the reckoning around child safety
The case should prompt a deeper reflection on what we could have done better and the challenges in dealing with family abuse.
6 mins
October 27, 2025
The Straits Times
Singaporean, Canadian pen pals finally meet after 43 years
The letters between Michelle Anne Ng and Sonya Clarke Casey forged a friendship that saw them share about their life experiences and secrets
5 mins
October 27, 2025
The Straits Times
Thai-Cambodian 'peace accord' is Trump-centric but may prove to be more than just optics
If there ever was any doubt over the intended audience for the signing of the “Kuala Lumpur Peace Accord”, the answer came shortly after Thailand’s royal palace announced the death of the Queen Mother Sirikit on the night of Oct 24.
4 mins
October 27, 2025
The Straits Times
Tan crosses $lm mark in less than two years on tour
Even as heavy rain and fog brought uncertainty to the Wistron Ladies Open in Taiwan, it did not stop Singaporean golfer Shannon Tan from reaching her latest milestone as she surpassed the $1 million mark in career earnings with a joint-44th finish on Oct 26.
4 mins
October 27, 2025
The Straits Times
Lifelong learning Effective training is a shared responsibility
We thank Mr Ives Tay for his letter “Let's see real results from lifelong learning” (Oct 7).
1 mins
October 27, 2025
The Straits Times
Trump turns on the charm - and so does Asean
US President's visit has left an indelible mark on his hosts, Malaysia and Asean
4 mins
October 27, 2025
Listen
Translate
Change font size

