Versuchen GOLD - Frei
Why Carmakers Need to Bring Back Buttons
The Straits Times
|July 10, 2025
Asian companies lead a reversal from touchscreen-dominated dashboards
You are driving down the highway when, without warning, traffic comes to a sudden stop as you enter a tunnel. You reach for your hazard lights, but they are not where you expect. Instead of a button, they are buried in a menu on your car's touchscreen. You tap the screen, but it freezes. Now what?
Since the mid-2010s, many carmakers have embraced a buttonless future, inspired by smartphones and Tesla's minimalist designs. Even safety functions such as hazard lights, windscreen wipers and defrosters have moved to digital-only touchscreens.
But the dream of a sleek, futuristic cockpit is increasingly colliding with human limits, especially when split-second decisions are critical.
So why did companies pursue this direction in the first place? Beyond the appeal of minimalist design, the shift was largely financial. Eliminating buttons reduces parts and manufacturing complexity. It supports over-the-air software updates, which allow carmakers to introduce subscription-based features such as navigation, voice commands and even heated seats without dealer visits. This model mirrors the smartphone industry: sell the hardware, then monetise through software.
But now, a reversal is under way. Carmakers are bringing back the very buttons they once declared obsolete.
Diese Geschichte stammt aus der July 10, 2025-Ausgabe von The Straits Times.
Abonnieren Sie Magzter GOLD, um auf Tausende kuratierter Premium-Geschichten und über 9.000 Zeitschriften und Zeitungen zuzugreifen.
Sie sind bereits Abonnent? Anmelden
WEITERE GESCHICHTEN VON The Straits Times
The Straits Times
AMORIM PROUD OF STICKING TO BELIEFS
Red Devils boss 'learns a lot' during rough ride as EPL side begin to turn corner at last
3 mins
November 01, 2025
The Straits Times
A school team gave back a trophy.Here's why it matters
These are kids who understand integrity and a coach who remembers winning isn't quite everything. In the old days, we called this character.
3 mins
November 01, 2025
The Straits Times
How Singapore produce can win over price-conscious consumers
Local producers and retailers must better understand consumers' psyche.
4 mins
November 01, 2025
The Straits Times
SEA Games medallist jailed for drink driving, crashing into car
SEA Games squash gold medallist Vivian Rhamanan has been sentenced to two weeks' jail, after an incident where he had been drink driving and his vehicle collided with a car travelling on the opposite lane of a road in Sembawang.
2 mins
November 01, 2025
The Straits Times
Smart packs #5 with space, comfort and efficiency
Biggest model from Chinese-German brand offers longest range among cars of its size and performance
3 mins
November 01, 2025
The Straits Times
9 in 10 young women not taking active steps to protect breast health: Poll
Ms Jamie Ng was flourishing in her career in the fashion industry, with a degree under her belt and a stable job, when she found out three years ago that she had breast cancer.
3 mins
November 01, 2025
The Straits Times
The battle for New York
A fight is brewing between Donald Trump and Zohran Mamdani.
4 mins
November 01, 2025
The Straits Times
JOURNALISM READY TO MAKE WORLD HEADLINES
Nov 1 Breeders' Cup Classic form analysis
1 mins
November 01, 2025
The Straits Times
Does the Singapore River need to change course to remain relevant?
Older generations value its role in the nation’s history and remember the area’s heyday as a nightlife hub. How can it better appeal to a younger crowd who may be going out less?
5 mins
November 01, 2025
The Straits Times
Grace Fu named among Time's 100 most influential climate leaders
Minister recognised for her efforts along with others including Pope Leo XIV
2 mins
November 01, 2025
Listen
Translate
Change font size
