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Sneaker fans get a treat as top designers, brands gather at regional event
The Straits Times
|February 23, 2025
The buzz was palpable on day one of Sneaker Con SEA 2025 in Singapore, as sneakerheads roared and cheered – with some even holding their prized sneakers aloft when renowned American sneaker designer Steven Smith and Japanese influencer Rae Lil Black took to the stage during the meet-and-greet on Feb 22.
Now in its third year and continuing on Feb 23 from 11am to 9pm, the convention is set to attract 18,000 attendees across both days. Held in Halls E and F of the Sands Expo & Convention Centre, it hosts top sneaker brands, leading creators and a new non-ticketed food zone, GastroBeats Takes The Streets, featuring 15 street food vendors.
Sneaker Con SEA first-timers Carl Iyog and Sher Low, both 27, made a stylish debut in matching Air Jordan 1s. Eager to refresh their collection, Mr Iyog, an army regular, felt the event was the place to score some "interesting" kicks.
This story is from the February 23, 2025 edition of The Straits Times.
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