Sneaker fans get a treat as top designers, brands gather at regional event

The buzz was palpable on day one of Sneaker Con SEA 2025 in Singapore, as sneakerheads roared and cheered – with some even holding their prized sneakers aloft when renowned American sneaker designer Steven Smith and Japanese influencer Rae Lil Black took to the stage during the meet-and-greet on Feb 22.

- Srinidhi Ragavendran

Now in its third year and continuing on Feb 23 from 11am to 9pm, the convention is set to attract 18,000 attendees across both days. Held in Halls E and F of the Sands Expo & Convention Centre, it hosts top sneaker brands, leading creators and a new non-ticketed food zone, GastroBeats Takes The Streets, featuring 15 street food vendors.

Sneaker Con SEA first-timers Carl Iyog and Sher Low, both 27, made a stylish debut in matching Air Jordan 1s. Eager to refresh their collection, Mr Iyog, an army regular, felt the event was the place to score some "interesting" kicks.