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Paris 2024 show global appeal of Games, says IOC chief
The Straits Times
|December 07, 2024
LAUSANNE - The Paris Olympics were the most followed Games in television and social media history, the International Olympic Committee (IOC) said on Dec 5.
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"The Olympic Games Paris 2024 were the most followed Olympic Games ever," IOC president Thomas Bach told reporters at the end of an executive board meeting in Lausanne, Switzerland.
"Eighty-four per cent of the potential audience - that means around five billion people around the globe - followed these Olympic Games. Every viewer watched, on average, nine hours of coverage, a 20 per cent increase on the previous Games."
In the home market of France, 95 per cent of the potential audience watched an average of 24 hours of coverage of the Olympics.
"Engagement with the Olympic Games Paris 2024 on social media went, literally, through the roof," Bach added.
This story is from the December 07, 2024 edition of The Straits Times.
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