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Olive Young, Sephora turn rivalry into global K-beauty alliance
The Straits Times
|January 23, 2026
Once competitors in the South Korean market, CJ Olive Young and Sephora are now joining forces abroad, turning a past rivalry into a strategic alliance to give K-beauty a global runway through curated placements.
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ST PHOTO: KUA CHEE SIONG
The South Korean beauty retailer announced on Jan 21 that it has partnered the French luxury beauty chain to launch dedicated K-beauty zones across Sephora’s online and in-store platforms, beginning in the second half of 2026.
The initial roll-out will span the United States, Canada, Hong Kong, Singapore, Malaysia and Thailand, with further expansion into the United Kingdom, Australia and the Middle East planned by 2027.
This story is from the January 23, 2026 edition of The Straits Times.
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