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Olive Young, Sephora turn rivalry into global K-beauty alliance
The Straits Times
|January 23, 2026
Once competitors in the South Korean market, CJ Olive Young and Sephora are now joining forces abroad, turning a past rivalry into a strategic alliance to give K-beauty a global runway through curated placements.
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ST PHOTO: KUA CHEE SIONG
The South Korean beauty retailer announced on Jan 21 that it has partnered the French luxury beauty chain to launch dedicated K-beauty zones across Sephora’s online and in-store platforms, beginning in the second half of 2026.
The initial roll-out will span the United States, Canada, Hong Kong, Singapore, Malaysia and Thailand, with further expansion into the United Kingdom, Australia and the Middle East planned by 2027.
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