MIND OVER MUSCLE

Yash Birla opens up to Indulge about the power of living authentically, his non-negotiables in wellness, and the spirituality stitched into his fashion choices

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AT FIRST GLANCE, Yash Birla, chairman of the Yash Birla Group, is a study in contrasts: Versace-clad and gym-sculpted, yet rooted in Vedic philosophy and daily silence.

But spend a moment in his orbit, and you'll realise—this is no contradiction. This is balance by design.

With his unique sense of style, Yash is known for his fitness and fashion sense, and enjoys a huge following on social media.

Whether he’s turning heads in head-to-toe McQueen or quietly advocating for karmic living, Yash embodies a new paradigm of modern masculinity—where style is self-expression, wellness is holistic, and success is as much about inner growth as outer acclaim. Now, with the rising success of Pump Gym, his pioneering wellness space, he is advocating mindful living.

In this exclusive conversation, Yash Birla opens up to Indulge about the power of living authentically, his non-negotiables in wellness, and the spirituality stitched into his fashion choices.

What was the inspiration behind creating an 'everything-under-one-roof fitness concept?

You know, I've always felt that fitness isn’t just about lifting weights or running on a treadmill. The body, mind, and spirit work together. Most gyms focus only on the physical aspect, but I wanted to create a space where people could come in and experience wellness in a complete sense. That's how Pump was born. It’s not just about training—it’s yoga, mindfulness, functional fitness, nutrition, and even a sense of community. The idea was to give people an ecosystem where they can transform themselves inside and out.

Tell us about how you integrate fitness, mindfulness, and spirituality into your daily routine?