Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Mahindra to rename electric SUV as 'BE 6'
The Morning Standard
|December 08, 2024
The car manufacturer says it will contest the brand rights of 'BE 6e' in court, asserts that IndiGo's claim is baseless
IN the growing tussle between India's largest airline IndiGo and homegrown auto major Mahindra & Mahindra (M&M) over the use of code '6e', the latter on Saturday said it will contest the brand rights of 'BE 6e' in court. For the time being, Mahindra has decided to name its electric sports utility vehicle as 'BE 6' from the disputed nameplate 'BE 6e'.
"We, however, do believe the claim by IndiGo is baseless and if not challenged, will set an unhealthy precedent of monopolizing alpha-numeric 2-character marks, despite our mark being distinctive and different. This will be enormously constraining for all companies across industries and sectors," said M&M in a statement on Saturday.
It added, "We will thus continue to strongly contest this in court and reserve our right to the brand name BE 6e."
This story is from the December 08, 2024 edition of The Morning Standard.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The Morning Standard
The Morning Standard
Guarantee schemes are a financial burden on govt, admits K’taka deputy CM
ADMITTING that the guarantee schemes are a significant financial burden on the state exchequer, Deputy Chief Minister DK Shivakumar said that the government, however, continues to implement them in the interest of the people.
1 min
February 26, 2026
The Morning Standard
THE PUNCH LINE
TMS explores why thousands of people are identifying with a baby Japanese macaque that has emerged as the internet’s darling
4 mins
February 26, 2026
The Morning Standard
BillDesk to take over Worldline payment biz
MUMBAL-headquartered digital payments processor Billdesk is set to acquire the India payments business of French financial services firm Worldline in a transaction valuing the unit at roughly $70 million in equity terms.
1 min
February 26, 2026
The Morning Standard
MPs' panel likely to discuss law to recall PM, CMs with Oppn
A parliamentary panel chaired by BJP MP Aparajita Sarangi on Wednesday heard the views of the State of Madhya Pradesh, which expressed full support for The Constitution (130th Amendment) Bill, 2025 that seeks to introduce a constitutional mechanism for removing the prime minister, chief ministers or other ministers if they are arrested and remanded in custody for serious criminal offences carrying a sentence of five years or more.
1 min
February 26, 2026
The Morning Standard
When Delhi Sings and Flavours Simmer
THERE are a handful of weeks in Delhi that feel almost conspiratorial in their beauty.
2 mins
February 26, 2026
The Morning Standard
India unlikely to face any legal fallout of PLI at WTO
DESPITE the World Trade Organization (WTO) setting up a panel to examine India’s production-linked incentive (PLI) schemes for batteries, electric vehicles and related sectors, following a request by China, India is unlikely to face any legal consequences.
1 mins
February 26, 2026
The Morning Standard
City couple arrested for racial abuse
Accused of hurling slurs at three Arunachali neighbours, duo sent to 14-day judicial custody
1 mins
February 26, 2026
The Morning Standard
ED attaches assets worth ₹598 crore in Agra in case against Ansal Properties
THE Enforcement Directorate (ED) has attached properties worth ₹598 crore in Agra in money laundering case against Ansal Properties and Infrastructure Ltd (APIL), the agency said on Wednesday.
1 min
February 26, 2026
The Morning Standard
Ctrl+C, Ctrl+Pass: ChatGPT finally clears Class 12 boards in Gadchiroli
ALL year, students are drilled on exam discipline — no slips of paper, no looking at neighbour’s paper, no hushed exchanges.
1 mins
February 26, 2026
The Morning Standard
No permanent teacher for MP tribal univ despite funds
NINETEEN months after it was established in the tribaldomi- nated southwestern Madhya Pradesh, the Krantisurya Tantia Bhil University in Khargone has 25,000 students, but no permanent teaching faculties.
1 min
February 26, 2026
Listen
Translate
Change font size