Mit Magzter GOLD unbegrenztes Potenzial nutzen
Erhalten Sie unbegrenzten Zugriff auf über 9.000 Zeitschriften, Zeitungen und Premium-Artikel für nur
Versuchen GOLD - Frei
Mahindra to rename electric SUV as 'BE 6'
The Morning Standard
|December 08, 2024
The car manufacturer says it will contest the brand rights of 'BE 6e' in court, asserts that IndiGo's claim is baseless
IN the growing tussle between India's largest airline IndiGo and homegrown auto major Mahindra & Mahindra (M&M) over the use of code '6e', the latter on Saturday said it will contest the brand rights of 'BE 6e' in court. For the time being, Mahindra has decided to name its electric sports utility vehicle as 'BE 6' from the disputed nameplate 'BE 6e'.
"We, however, do believe the claim by IndiGo is baseless and if not challenged, will set an unhealthy precedent of monopolizing alpha-numeric 2-character marks, despite our mark being distinctive and different. This will be enormously constraining for all companies across industries and sectors," said M&M in a statement on Saturday.
It added, "We will thus continue to strongly contest this in court and reserve our right to the brand name BE 6e."
Diese Geschichte stammt aus der December 08, 2024-Ausgabe von The Morning Standard.
Abonnieren Sie Magzter GOLD, um auf Tausende kuratierter Premium-Geschichten und über 9.000 Zeitschriften und Zeitungen zuzugreifen.
Sie sind bereits Abonnent? Anmelden
WEITERE GESCHICHTEN VON The Morning Standard
The Morning Standard
Buddha’s sacred relics to be displayed in Russia's Kalmykia for first time
THE sacred relics of the Buddha preserved in Delhi's National Museum will be taken to Russia's Kalmykia Republic for the first-ever exposition beginning Wednesday, the Ministry of Culture said in a statement.
1 mins
September 23, 2025
The Morning Standard
'A deal will happen after Trump says done'
Mark Linscott, former Assistant US Trade Representative, talks about the persistent roarblocks for trade pact
2 mins
September 23, 2025
The Morning Standard
Socio-economic survey begins in K'taka, teething problems on 1st day
THE Socio, Economic and Educational Survey-2025 by the Karnataka State Commission for Backward Classes encountered many hiccups, including a PIL before the high court seeking postponement, and got off to a slow start on its first day on Monday.
1 mins
September 23, 2025
The Morning Standard
Tariff hits India's merchandise exports to US
Smartphone exports to US fall 58% in 3 months
1 mins
September 23, 2025
The Morning Standard
Passenger on B’luru-Varanasi flight tries to enter cockpit
A passenger on an Air India Express flight (IX-1086) from Bengaluru to Varanasi on Monday attempted to enter the aircraft’s cockpit, claiming that he tried to open it by mistake as he isa first-time flyer and was looking for the toilet, sources said.
1 min
September 23, 2025
The Morning Standard
Salman, Aamir to appear in Kajol-Twinkle talk show
ALMAN Khan and Aamir Khan are set to be the first guests appearing on the upcoming Amazon Prime talk show, Two Much with Twinkle and Kajol.
1 min
September 23, 2025
The Morning Standard
Pannun aide & Khalistani terrorist detained, booked under arms act in Canada
KHALISTANI terrorist Inderjit Singh Gosal, a close aide of designated terrorist Gurpatwant Singh Pannun of the banned Sikhs for Justice (SFJ), has reportedly been arrested in Canada, intelligence sources have claimed.
1 min
September 23, 2025
The Morning Standard
Meet 15-year-old archer Gatha, who made waves at Archery World Championships
ON a humid evening in Gwangju, Korea on September 12, 15-year-old recurve archer Gatha Khadake was living her dream in the Archery World Championships.
2 mins
September 23, 2025
The Morning Standard
Suspense over Phytosaur fossil in Jaisalmer village
SUSPENSE and excitement continue to mount in Megha village in Fatehgarh subdivision of Jaisalmer district where ancient fossilised remains were recently unearthed near Harpal’s pond.
1 mins
September 23, 2025
The Morning Standard
Rahul, Kharge to attend CWC meeting in Patna on Sept 24
THE Congress will hold an extended meeting of its Working Committee (CWC) in Patna on September 24 as part of a show of strength and its bid to regain lost ground in Bihar since the 1990s. Party sources said the focus will be on Bihar, campaign strategy, future polls and alleged “vote chori.”
1 min
September 23, 2025
Listen
Translate
Change font size