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50% decline in demand for rice in Kerala over 10 yrs: Ministry
The Morning Standard
|February 19, 2025
KERALITES' love for rice seems to be fading with changing food habits. Over the past decade, there has been a sharp decline in the consumption of rice in the state.
As per the household consumption data issued by the Ministry of Statistics, per head rice consumption in rural Kerala, which stood at 7.39 kg per month in 2011-12, declined to 5.82 kg in 2022-23. In urban areas, it declined from 6.74 kg to 5.25 kg during the period.
However, rice mill industry insiders said the demand for rice has declined by 50% in the state over the past 10 years. According to them, people who used to consume rice and rice products thrice a day are now choosing wheat for breakfast and dinner. Considering the change in food habits, rice mills have begun diversifying.
This story is from the February 19, 2025 edition of The Morning Standard.
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