50% decline in demand for rice in Kerala over 10 yrs: Ministry

KERALITES' love for rice seems to be fading with changing food habits. Over the past decade, there has been a sharp decline in the consumption of rice in the state.

- MANOJ VISWANATHAN @Kochi

As per the household consumption data issued by the Ministry of Statistics, per head rice consumption in rural Kerala, which stood at 7.39 kg per month in 2011-12, declined to 5.82 kg in 2022-23. In urban areas, it declined from 6.74 kg to 5.25 kg during the period.

However, rice mill industry insiders said the demand for rice has declined by 50% in the state over the past 10 years. According to them, people who used to consume rice and rice products thrice a day are now choosing wheat for breakfast and dinner. Considering the change in food habits, rice mills have begun diversifying.