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Make it snappy: point-and-shoot cameras back in fashion as analogue trumps digital
The Guardian
|August 17, 2024
A new range of Google smartphones capable of AI image generation was launched this week.
But for an increasing number of people, the appeal of a less cutting-edge piece of kit is proving hard to resist: the point-and-shoot camera.
The American footballer Megan Rapinoe was seen snapping from the stands at the Paris Olympics.
The model Alexa Chung captioned a recent Instagram post of her with a camera: "Just another Millennial with a dependency on Snappy Snaps, fighting digital threat with an analogue mode." A recent glimpse of home life for Rihanna and A$AP Rocky showed a disposable camera lying on a counter.Kim Kardashian and Taylor Swift have each been snapped holding their point-and-shooters.
Younger generations are also embracing early 2000s digital and film cameras. On Instagram the actor Myha'la, a star of the TV series Industry, posted a selfie holding a point-and-shoot camera. The Bear star Ayo Edebiri took her own camera to the Emmys in January. Both are 28. The model Bella Hadid, 27, is also a fan.
According to a study in March from Cognitive Market Research, the global value of the film camera market is on course to reach £303m by 2030, up from £223m in 2023.
This story is from the August 17, 2024 edition of The Guardian.
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