Make it snappy: point-and-shoot cameras back in fashion as analogue trumps digital

A new range of Google smartphones capable of AI image generation was launched this week.

- Ellie Violet Bramley

But for an increasing number of people, the appeal of a less cutting-edge piece of kit is proving hard to resist: the point-and-shoot camera.

The American footballer Megan Rapinoe was seen snapping from the stands at the Paris Olympics.

The model Alexa Chung captioned a recent Instagram post of her with a camera: "Just another Millennial with a dependency on Snappy Snaps, fighting digital threat with an analogue mode." A recent glimpse of home life for Rihanna and A$AP Rocky showed a disposable camera lying on a counter.

Kim Kardashian and Taylor Swift have each been snapped holding their point-and-shooters.

Younger generations are also embracing early 2000s digital and film cameras. On Instagram the actor Myha'la, a star of the TV series Industry, posted a selfie holding a point-and-shoot camera. The Bear star Ayo Edebiri took her own camera to the Emmys in January. Both are 28. The model Bella Hadid, 27, is also a fan.

According to a study in March from Cognitive Market Research, the global value of the film camera market is on course to reach £303m by 2030, up from £223m in 2023.