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The World Is Going Phygital—Are You?
The Daily Guardian
|November 28, 2024
Imagine walking into a store where virtual assistants know your preferences, augmented reality lets you try products without touching them, and digital tools merge seamlessly with physical spaces.
This isn't the future—it's the phygital present. A blend of "physical" and "digital," phygital bridges the gap between online and offline experiences, creating interactions that are dynamic, engaging, and highly personal.
WHAT IS PHYGITAL?
Phygital merges the best of both worlds, combining digital convenience with the tactile satisfaction of physical experiences. It's transforming industries—retail, healthcare, education, and beyond— ushering in a new era of customer engagement.
ALREADY PHYGITAL
This story is from the November 28, 2024 edition of The Daily Guardian.
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